economy
февраль 19, 2026
How one company has thrived while defying Trump’s policies
e.l.f Beauty CEO Tarang Amin built a Gen Z powerhouse on low prices and viral marketing. Then came Trump’s tariffs — and a political backlash against corporate DEI. CNN’s Clare Duffy spoke to Amin, on how he’s successfully defied Trump’s policies while creating a beauty empire.
TL;DR
- e.l.f Beauty CEO Tarang Amin has built a successful Gen Z-focused company.
- The company thrived despite facing challenges like Trump's tariffs.
- Viral marketing and low prices are key strategies for e.l.f Beauty.
- Amin also managed a political backlash against corporate DEI.
e.l.f Beauty CEO Tarang Amin built a Gen Z powerhouse on low prices and viral marketing. Then came Trump’s tariffs — and a political backlash against corporate DEI. CNN’s Clare Duffy spoke to Amin, on how he’s successfully defied Trump’s policies while creating a beauty empire.